Bruce is a great white shark who met up with Marlin and Dory while trying to find and save Nemo in Finding Nemo. He has a policy to not eat fish. He and his fellow sharks, Anchor and Chum, say "fish are friends, not food."
- Bruce will meet Winnie the Pooh and his friends in Pooh's Adventures of Finding Nemo.
- Bruce will meet Littlefoot and his friends in Littlefoot's Adventures of Finding Nemo.
- Bruce will meet the FT Squad in The FT Squad Goes Finding Nemo.
- He is a servant of Lev the Leviathan.
- Bruce used to be one of Henry the Octopus's fish friends before they had a falling out.