Max is obsessed with being the most diabolical mind Total Drama has ever seen. He is constantly boasting about being the personification of the word "evil." In reality, however, he is a very incompetent, pathetic excuse of a villain, and usually causes more trouble for himself then he does for others. Although he has the ability to construct various technological devices, he cannot successfully pull off any of his schemes without assistance. His knowledge outside of his inventions is not much better; he speaks to inanimate objects or animals numerous times and actually expects a response. He is bent on world domination; so much so that usingTotal Drama as a step towards it was his whole purpose ofauditioning. Max himself has stated that he has not spent his life being social. Meeting other people and getting out of his laboratory-like bedroom was another goal of joining. Despite his desire to be a villain, Max is arguably a generally nice boy so long as his evil is not questioned to his face.